Any business owner will tell you that being prepared and organised makes a great first impression.
Using a presentation folder when marketing your products or services is a great way to help your company stand out from the crowd. Below are a few reasons why presentation folders never go out-of-style.
Presentation folders are a professional and impressive way of presenting information, storing documents, and projecting the right image for your business. They’re also a chance to show off your company’s branding – and your clients are more likely to keep and carry around a slick, well-designed folder than a bunch of assorted flyers and brochures.
So when should you be using a presentation folder?
Here are some of the most useful ways you can make the best first impression for your business:
Presentations, Seminars and Trade Shows
Presentation folders can make things easier for your prospects by giving them one single package that contains a huge amount of your most important information.
By arranging your materials in a pre-packaged folder, you’re able to control their experience when they’re leafing through. You can help them discover your business and its services in the best possible order, without overwhelming them.
While your competitors are giving out the address of their website, you’re giving people an offline version of everything they need to know – and you’re putting it right into their hands when they want it.
Welcome Packs
In the hospitality industry, welcome packs are a convenient and impressive way to greet your customers in to your holiday park or hotel – while giving them all of the important information they need during their stay.
Instead of giving them a selection of flyers for local businesses (or hoping they’ll read the health and safety posters), you can give them everything they need in one simple and professional package.
It’s a great way to create the best possible first impression: especially when you use a folder with your company’s branding.
Sales Tools
Having a product brochure or a leaflet is great. But it does have its drawbacks. When you add new product lines or change your prices – or even when you run a time-limited offer – it becomes an expensive hassle to keep printing new leaflets and brochures.
But with a presentation folder, you can easily slip in new inserts to keep your offers up to date (at a fraction of the cost).
You can even personalise each sales pack to suit your prospects’ needs with different targeted inserts, making them the perfect tool to accompany your sales pitch.
Tips for Great Presentation Folder Design
When you hand over a well-designed, branded folder, you automatically make a better first impression. And that means your clients are more likely to give your materials the attention they deserve (and keep your folder around for longer!) Here are a few tips to help you get the most out of your presentation folder printing:
Every Folder Should:
• Define who you are or what you’re presenting
• Entice the reader to look inside
• Direct the reader to your important contact information
For an Extra-Special Professional Touch, you can add:
• Lamination to the outside cover. Printing dark colours along the folds may result in cracking – so avoid using lamination on the inside if the folder’s colours are on the dark side.
• Slots on the pocket to hold a business card • Foiling or spot UV your logo or other design elements.