Nowadays, social media is an essential element in any successful marketing campaign. Wether you're running a small shop from home, or at a market, or running a bigger company with multiple employees, your business NEEDS a Social Media presence.
"In 2020, an estimated 3.6 billion people are using social media Worldwide, a number projected to increase to almost 4.4 billion in 2025."
(July 15 2020, www.statista.com)
There are a great many reasons as to why you should be using social media for your business, such as communication between you and your customers, boosting your leads and sales, and increasing your brand awareness! Here's our list of the key reasons, and why; so get started now!
Authenticity
There's nothing worse than coming across a business that publishes standard, corporate-style posts that lack any form of familiarity; customers just aren't interested in that! Customers will choose a brand that that they feel they will have a unique, personable experience with, and not just be churned through the corporate machine. You need to let your brand shine through and show off its personality! So show off your voice, what your brand means to you, and be true to who you are. Wether your communication with customers is casual or formal, you need to practise the tone that's perfect for you. Followers want to see real people behind the profile.
Increase Awareness
If people don't know about you, then how can they become customers? Social media plays a key role in essentially free marketing. And that's the best bit; it's free! Therefore social media profiles are extremely cost effective, as all you will be spending is a little of your time. By increasing your visibility, your content can reach a vast range of potential customers quickly and effectively. It's best to develop a strategy, and decide exactly what you want to get out of your social media accounts. Do you want to draw people into your shop? Or inform viewers about all of the fantastic services you offer? Choose what you want to get out of your time online, and go for it!
Support Your Customers
If social media has done anything for businesses, it's that it's completely smashed through any barrier with communication. Picture this, you're scrolling through a business page on Facebook, checking out all the pics of great products that a brand is offering, but you want to know if you can alter one small detail. The most efficient action to take now would be to send a message directly to that page. Otherwise, you have to try and find a business card, or look them up online for an email address or phone number. You'd spend less time on the businesses page, and go through the inconvenience of trying to contact them somehow. It's much more fluent to be right at hand!