With all the events of the Coronavirus, the past year has been extremely tough on small businesses in particular. Questions such as ‘when’s the time to market my business?’ and ‘how can I be certain that my business will survive?’ have crossed many minds.
Our answer is that you need to be constantly marketing your business to ensure potential customers know about you! Successful marketing will ensure that your business thrives. Check out our list below for some of our best marketing tips in 2021 to help you bounce back and increase visibility of your brand.
1. Professional Branding
Higher-quality branding = a more Professional business. This is how customers view branding. If you were to place two similar companies logos side by side, without any further information, or insight into the company, a customer will always choose the one that looks more visually appealing and associate it with quality. First impressions count! So be sure the your branding is of top quality in order to help ensure that potential customers choose you!
2. A Fully-Optimised Website
What makes the difference between people knowing about you, and people buying from you? It's your website.
A website is the perfect online space to truly demonstrate who you are, and what your business is all about. Adverts like business cards and flyers, or even online ads on social media are excellent to increase brand-awareness, but they can only convey so much info. A website is your virtual shop window, where potential clients can find out about the products and services you offer, read your monthly magazine online, and share your content to raise awareness through their own social media!
At PDS Print, all the websites we produce are fully-optimised for responsive viewing on all types of devices, and SEO (Search Engine Optimisation) to help you get listed high on Google's search results! Find out more.
3. Increase Visibility in your local area with Flyers
In the past, printed advertising used to struggle to find it's footing. With so many printed adverts everywhere in newspapers, magazines and posters, they tended to not stand out as much from each other.
However, with more and more businesses moving to advertise only on the internet, print media now has an easier job in finding its voice and cutting through all that noise. So make sure that your branding stands out above the rest in order to be most effective in retaining recognition! A flyer through a letterbox will definitely stand out more than a generic advert after every 2-3 posts on a social media feed!
Consumers are often way more engaged when reading printed material than they are on the web. Instead of scrolling straight past your content without a second thought, people are subconsciously more drawn to print.
4. Get on Social Media
There are a great many reasons as to why you should be using social media for your business, such as communication between you and your customers, boosting your leads and sales, and increasing your brand awareness!
If people don't know about you, then how can they become customers? Social media plays a key role in essentially free marketing. And that's the best bit; it's free! Therefore social media profiles are extremely cost effective, as all you will be spending is a little of your time. By increasing your visibility, your content can reach a vast range of potential customers quickly and effectively.