With all the events of the Coronavirus, the past year has been extremely tough on small businesses in particular. Questions such as ‘when’s the time to market my business?’ and ‘how can I be certain that my business will survive?’ have crossed many minds.
Our answer is that you need to be constantly marketing your business to ensure potential customers know about you! Successful marketing will ensure that your business thrives.
As soon as government restrictions are lifted, you need to be ready to run the race as soon as the gun fires. Therefore, you need to do everything that you can to be certain that you’re ready to go on Day 1.
Below is a list of our top reasons that you should be marketing your business with print:
Print Gains More Leads than Digital
Because print can be consumed in a simple, easy to read format, it improves the experience for a consumer and presents your brand positively. When a prospect reads your print material, they are more likely to retain it. Studies show that we’re able to retain information read on print better than if we read it online. This is because print is much more easily processed by the brain, which increases recall! Print also stimulates a strong emotional response.
Many studies suggest that print advertising is the most cost-effective form of marketing, with a higher return on investment than most digital media. Believe it or not, 76% of small businesses state that their most effective marketing campaigns include a combination of both print and digital communications!
(Pitney Bowes Survey / Choose Print)
Printed media often carries a greater sense of legitimacy due to the over-saturation of online display advertising, which oftentimes can be overwhelming to an audience. Not only that, but people are becoming more and more cautious of clicking on online ad links for fear of the potential risk of viruses. This is of utmost importance now that more people are spending increased time online!
With more and more businesses moving to advertise only on the internet, print media now has an easier job in finding its voice and cutting through all that noise. So make sure that your branding stands out above the rest in order to be most effective in retaining recognition! A flyer through a letterbox will definitely stand out more than a generic advert after every 2-3 posts on a social media feed!
Consumers are often way more engaged when reading printed material than they are on the web. Instead of scrolling straight past your content without a second thought, people are subconsciously more drawn to print. If it means enough to someone to get it printed, it could mean something to them too. Generating focus and engagement could be the difference between receiving business from a new client or not.
Gain a Greater ROI
With print being more engaging, it's no surprise to see that it also drives high Return on Investment. A well-targeted direct mail campaign can engage with an audience who are likely to open the mail and want your product/service. Having the tangible ad means it's easy to share too, so even if the original consumer isn’t interested, they can simply pass the print to someone who will be!