People have always enjoyed receiving a postcard or a physical letter. The tactile feel of a printed piece is much more personal than a digital ad. In the modern digital day, people often think that advertising is only relevant on a screen; wether that's using social media, video adverts or other means.
However, many overlook the fact that printed advertising actually has a greater impact on consumers, and make all the difference between getting extra business or not.
The below statistics provide a greater insight as to why print advertising is a smart way to market your business.
Direct mail has a more significant emotional impact than digital ads, resulting in a stronger recall up to one week later.
60% of UK consumers say direct mail makes more of an impression than anything they would see on a screen.
57% of UK consumers say postcard marketing creates a more authentic relationship than digital ads.
70% of people say direct mail feels more personal than the Internet.