People have always enjoyed receiving a postcard or a physical letter. The tactile feel of a printed piece is much more personal than a digital ad. In the modern digital day, people often think that advertising is only relevant on a screen; wether that's using social media, video adverts or other means.
However, many overlook the fact that printed advertising actually has a greater impact on consumers, and make all the difference between getting extra business or not.
The below statistics provide a greater insight as to why print advertising is a smart way to market your business.
Direct mail has a more significant emotional impact than digital ads, resulting in a stronger recall up to one week later.
60% of UK consumers say direct mail makes more of an impression than anything they would see on a screen.
57% of UK consumers say postcard marketing creates a more authentic relationship than digital ads.
70% of people say direct mail feels more personal than the Internet.
48% of people retain direct mail for future reference.
Affluent households prefer receiving direct mail over email.
All age groups are interested in direct mail, and 92% of millennials have been influenced to make a purchasing decision by direct mail.
Direct mail’s average household response rate is 5.1% (compared to 0.6% for email, 0.6% for paid search, and 0.4% for social media).
Direct mail marketing garners a 37% higher response rate than email.
42.2% of direct mail recipients either read or scan the mail they get.
Direct mail requires 21% less cognitive effort to process than email.
Direct mail recipients purchase 28% more items and spend 28% more money than people who don't get that same piece of direct mail.
Direct mail offers a 29% return on investment.