The first impression is the only impression that matters.
Did you know that the first brief encounter is the most important part of business? And it only takes a moment. No matter what kind of business you are in, make sure that your first impression is brilliant. A perfectly-designed business card can accomplish just that.
Here are the main reasons why Business Cards are absolutely essential:
Ease of Providing Contact Details
The first reason for business cards to still be in circulation is that they deliver contact information with ease. A company’s contact details are vital to clients. All of your contact details such as your email address and phone number are available right on the card. The recipient can then put the card easily in a wallet, or office drawer. These cards therefore ensure your clients can find out your company’s details quickly.
Give That Personal Touch
When handing out a business card, clients are not simply provided with your contact details. They share their contact information via the cards in a friendly environment. This warmth helps in building a relationship with a client. However, don't forget that the quality of the cards matters. While personal warmth in sharing the cards is necessary, their quality material and design remind the clients of your professionalism.
Making a Quick First Impression
Every professional business must capture the attention of its target customers. Therefore, an instant first impression on a target audience becomes all the more essential. An attractive and well-thought-through business card design catches the eye and builds a favourable impression of a business. A company logo, tastefully displayed company details, use of the correct brand colours and typeface are certain to give the card a professional look. It makes your brand recognisable for customers.
Add Your Logo and Other Graphics
A logo is a graphical representation of your brand; and putting it on your Business card will certainly help you to build awareness. So try to keep the logo design simple, yet attractive. Clients may misplace your business card, but a successful logo can ensure they remember seeing it on your business card. Refined graphics can take your branding and your business card to the next level. It conveys an aesthetic that words can't.
Include the Right Information
It's necessary to put all the relevant required information on your card. Your clients will benefit from this in many ways. Here is a quick list of information that you should add on your business card:
• Name: Name of the contact person.
• Contact Number: Use mobile if this is your primary means of communication.
• Email Address: Integral to business communication today, and aids in sending and receiving documents.
• Website URL: A website is oftentimes a primary source of business!
• Social Media: Adding social media icons on a business card can help you in linking your offline marketing efforts to your online initiatives.
• Address: It's essential to draw clients into your office.
• Slogan: Not every company has a slogan but if you have one, add it to build Brand Identity.
Use Them as Marketing Tools for Your Business
A modern business card is a direct marketing tool. While Search Engine Optimisation (SEO), Email Marketing, and other marketing methods fetch leads and potential clients, business cards are still far more effective. This is because of the in-person meeting that goes with sharing of the cards.
When you happen to meet a potential lead anywhere, just give your card to them. Always keep a few of your cards on you to hand out directly to prospective clients.
Turn Them Into Networking Tools
Most businesses happen virtually in today’s digital world. This has helped in expanding the network of companies tremendously. You can make virtual contact with hundreds of people through emails etc. quickly. However, this eliminates the chances of meeting customers personally. There is absolutely no alternative to face-to-face networking. This has been proven to be the most successful method of building relationships.
Business cards play a significant role in creating opportunities. They help increase sales due to the power of personal networking. Remember that with a solid networking plan, your business can build a true Brand Identity. Business cards help significantly in creating a chain of personal relationships.
So, these are the key reasons that every business should use the power of business cards for their growth. But the results will depend on your ability to explore the cards’ potential in building your network. These are undoubtedly great marketing tools if you can make them as part of your overall marketing plan.
Choose Material Wisely
There is no doubt that the information you put on your business card helps you in generating leads. But it is also important to consider the type of material to be used while creating a business card. Some people choose the low-quality material just to cut down the cost. They are unaware of the fact that potential clients subconsciously judge the overall professionalism of a business based on the quality of their business card.
Consider Premium Finishes
If you want to differentiate your business card design from others, then it’s better to use Premium Finishes rather than the standard one. Premium Finishes are a great way to make an instant and lasting impression.
Digital Foiling
You can choose to have any colour of foil in your business card design. This technique works well to highlight logos & text. With the latest digital foiling techniques the cost has been reduced considerably making eye-catching designs affordable.
Spot UV and Laminating
It is one of the most used finishes these days. Laminating is a gloss or silk coating that is applied to guard the card. It also helps in improving the look and feel of the design. Spot UV is used to enhance specific areas of the card. It also makes the colour look richer and shiner.
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