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Should I Use Brochures to Advertise My Business?

Updated: Jul 7, 2020

Think brochures aren’t relevant anymore? Think again.

For businesses that have a lot to say, brochures are the ideal sales tool. Plus customers love having something physical to hold in their hands, and consider in their own time.

In a technology-driven world, more companies are using brochures. Why? Brochures send the subtle message that your business is professional, reliable, and committed to quality.

Brochures Are Cost Effective

The ever-changing nature of digital marketing can mean that it is costly to keep up to date with, but a well-designed brochure can stand the test of time, making it a cost-effective asset in your marketing.

The initial cost of designing and printing a brochure is a fraction of the value it can provide to your business for months and even years to come. Their versatility means that brochures can be used in almost all forms of marketing throughout your business - whether that’s at a trade show, networking event, sales pitch, seminar or even just in the reception area of your office.

Furthermore, brochures usually include details about your business that make them useful for many purposes. You can share them with potential customers, loyal clients, business contacts, and other individuals. You save time and money when you have a succinct summary of your products and services readily available in your brochure.

Brochures Build Trust

Once you have the eyes of your potential clients reading your brochure, you can build trust. Most companies include their objectives and goals in their brochure. This information helps clients see the caring and devoted side of your company. When clients can read about how you care, they trust your company more.

A brochure also lets customers know you are a serious company with reliable credentials and dependable business practices. Many clients want to see evidence of experience before they do business with a company.

Having a printed brochure ready to use at an event is also a great way to engage in conversation - rather than sending someone away to look at your website, you can look through the brochure together immediately.

Not only does this convey that you’re a professional business, it also helps to get the potential customer further along in the ‘awareness’ stage of the buyer’s journey whilst they’re with you. This gives you a greater opportunity to convert that prospect into a sale, by answering any questions they may have face-to-face.

Print Hangs Around

Studies show that people hang on to paper products when they’re well designed and the content is relevant. That means a prospect of your business will likely look at your brochure again and again, and are more likely to turn into a customer.

Brochures ensure information is readily available to hand. Rather than trawling the web looking for a specific page on your company’s website, potential customers can simply retrieve the brochure you gave them, making it easy to pass on to colleagues, family and friends too.

Brochures Personalise Your Business

Professional speakers often target one person in a large audience. This approach helps the speaker communicate on a personal level, which is usually more effective than speaking to a general audience. Similarly, your brochure can use the same technique.

As your potential client reads your brochure, you have that one-on-one communication. Make sure your brochures tell your clients why they need your product or service in an approachable manner.

Additionally, for people who are on a tight schedule, a brochure you can read any time is ideal. True, they could get the information from your website; however, written material adds a personal touch.

Brochures Establish Your Business’s Authority

Printed sales literature sends the message to clients of an established business. While business cards or letterheads offer credibility, a brochure shows you are willing to invest in your clients. People expect printed merchandise from a serious business.


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